There are many ways to incorporate avatars into online business. Tech support could definitely benefit. Very few software or hardware customers read a tech support site’s FAQ or documentation. Personally, I don’t blame them. When something doesn’t work, I want to ask and find the solution.
An avatar can be your personal tech support consultant. Type your question and let the avatar tell you the answer. Once you hear the answer, the site can provide a button for you to click on if you want to read or print the instructions.
An avatar provides a human quality to just about any aspect of online communication.