Wednesday, September 19, 2007

Avatars and Business

Online businesses are beginning to use avatars. This rate of usage will increase over the next few years.

You go to Amazon to purchase some books. The beauty of traditional books stores is that they are ideal for browsing, looking for the unknown. An avatar at Amazon can provide this service. Ask the avatar, “What new mysteries are available?” and the avatar tells you the new mysteries that are in stock. You click on a button to view these recommendations or talk (type message) to the avatar to get more information, for example, “Tell me more about the Dead Dancers Have No Rhythm book.”

Avatars enhance online business by adding human qualities to online transactions. While eBay encourages their customers to use Skype to discuss a transaction, many people feel uncomfortable speaking with a stranger. Using an avatar, you communicate through the comfort of typing your message while your avatar does the talking. Avatars provide the face-to-face communication.

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