Avatars and virtual worlds are reflections of ourselves. We may enter a virtual world to escape the pressures of the real world or enter a virtual world to explore creations of one's or an other's imagination. However, they say something about ourselves.
Avatars say a lot about the people they represent. Some people want an avatar that looks exactly like themselves. This is important for online communication for the professional and business worlds. For example, as a writer, I want an avatar that represents me, that looks like me. I do a lot of blogging in addition to this blog. Blogs are my marketing tools. My writing is my brand. I want people to associate my brand with my image and avatar.
Many people want an avatar that does not look like them. They may choose an avatar that represents the person that they want to be. For example, they choose an avatar that represents a football or basketball player. It represents the athlete within themselves.
Some choose an avatar that represents a facet of their personality. For example, a person that always sees the comedy in life may choose a clown avatar.
Avatars are important! I believe as online communication increases and as virtual worlds become more commonplace, the avatar we choose to be, becomes part of our online identity.